HK equipment Photoshoot by @ur_photographer

Did a quick photoshoot with founder, Justin Nucum, and the HRDKR Equipment: Ab Sliders and Sandbags. Also featured: "We Are Hardkour" Tee & "HKP x MNM Men's Training Shorts" Francisco has been a supporter of HKP since the initial video of introducing what HKP was and what HKP stood for. Fast forward today, Francisco still [...]

Our First Lookbook // Shot by Janine Kison at The Source OC in Buena Park, CA

With a new collection that just dropped, the HKP team decided to do an impromptu photo shoot for the blog. This collection consisted of shirts, dad hats, and shorts by Champion. Justin Nucum, Kylie Noon, and Alanna Nicole went over to the recently finished outdoor mall called The Source OC in Buena Park. The new [...]

A Redefined Hardkour Focus

  A REDEFINED HARDKOUR FOCUS Justin Nucum, founder of Hardkour Performance, reconnects with one of his best friends, Boawen Wang, for Redefinition's last podcast interview for 2016. This is the very first exclusive insight of the story of HKP, how it came about, a background of our very own founder, filled with gems of Justin's entrepreneurship [...]